It’s safe to say that there’s almost nothing more satisfying than biting into a long-awaited piece of cheese pizza at Backroom. But would it be just as satisfying if we actually knew what we were eating?
The USDA has been marketing health warnings about saturated fat that has prompted Americans to move towards a low-fat or skim diet. Great—we’re finally trying to tackle obesity in America. Oddly enough, that same government agency also created Dairy Management, an organization that has helped market companies such as Domino’s Pizza. Why is the new Domino’s recipe so much better than the last? Because that surplus of whole milk and milk fat has to go somewhere.
“Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies. Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign. Consumers devoured the cheesier pizza, and sales soared by double digits.”
More cheese means more fat. The Times mentioned that a single slice of Domino’s cheese pizza contains “as much as two-thirds of a day’s maximum recommended amount of saturated fat.”
“Breast milk can grow an 8-pound newborn into a 24-pound toddler. Sounds pretty fattening, huh? It is. By design, it is intended to allow for the biggest growth spurt of a person’s entire life. Breast milk alone can accommodate for a 300% weight gain I a twelve-month period. …Cows, like all mammals, are much the same. …There is one major difference, however. Cow’s milk, by design, grows a 90-pound calf into a 2,000-pound cow over the course of two years. It allows calves to double their birth in 47 days and leaves their four stomachs feeling full. Sounds even more fattening that human milk, right? It is. It should be. Cows are bigger than humans. And the inner workings of their bodies are completely different than ours, which they should be. They are cows. We are humans. Duh. …Mother Nature is no fool. All species, including ours, have just what we need to get by. She did not intend for grownups to suck on their mothers’ tits. …We are the only species that drinks milk as adults. We are also the only species that drinks the milk of another species. Why use cows’ milk? Using the animal that produces the largest quantity of milk but is more easily housed than elephants means more money for farmers. Again, it all comes back to the money.”